If you are struggling to get traffic to your blog or website, there are simple steps you can take to increase your site visitors. The best web site traffic generator is organic traffic from search engines. Before you click away, please know that generating website traffic does not have to be a difficult task.
If you can write a simple article, you can start generating traffic to your web site and very quickly. The trick is to find low competition keywords that will index and rank quickly. Once you rank in Google, your posts and pages will rank in other search engines, driving even more traffic to your web site.
Before we get started, don’t forget to check out our Blog Secrets 101 tutorial with strategies and resources to find low competition keywords and to get your blog posts crawled, indexed and ranked faster.
What most SEO gurus won’t tell you is that at the end of the day, the keywords you select for your blog posts and articles are a major factor in determining if your pages get ranked. Those keywords also determine how much traffic you get. Yes, you can check Google’s keyword planner for low monthly search volumes, but you can rank for hundreds of other keywords when you know what you’re doing.
Search engine rankings follow a process that involves crawling, indexing and then ranking.
Crawling is the act performed by search engines to detect newly created content on your website. After a website has been crawled it is then considered for indexing, which is the process of listing the webpage in search engines. Indexing is the beginning of the ranking process. Ranking refers to a website’s position in the search engine results page.
My tutorial will show how to get your posts crawled and indexed quickly. It also gives you a formula for keyword selection and formatting your blog posts to increase your rankings.
Here are 7 tips for optimizing your blog posts to generate more web site traffic:
Write Quality Content
Search engines love quality content. Write articles that really give value and your blog posts will be shared over and over again. The more they are shared, the more backlinks you will accrue. The more backlinks you accrue, the more valuable search engines will consider your posts.
Use low competition keywords in your blog posts. Aim for post lengths at 750+ words. These days, Google loves long-form articles, so keep that in mind if you think you’re writing too much. Another factor most bloggers don’t consider is posting frequency. If you only post 3 times a week, keep it consistent with 3 every week.
Increase Page Speed
You might have heard or read it somewhere but disregarded it, but your page load speed is another factor in your post rankings. If your pages take too long to load, Google will not rank them higher in search results.
Page load speed is impacted by your hosting, image and video sizes on your pages, too many page redirects, if you are using a web page cache, the number of pages your site has overall, the types of advertisements that load on your page, additional banners/ widgets and plugins. When you check and optimize all of the above, you will notice a huge improvement in your page load times.
Build Quality Backlinks
As mentioned above, backlinks to your web site signal search engines to rank your posts higher in search results. Quality backlinks are links from sites with high domain authority or ratings. Additionally, links that are do follow from sites with heavy traffic, will mean more traffic to your website.
The three top sources for quality backlinks are guest posts, social bookmarking and broken links on high DA web sites. Guest posts simply involve reaching out to other bloggers or webmasters and pitching an article that will resonate with their audience. Obviously with a link pointing back to your website, either in your guest author bio or somewhere in the actual article. Social bookmarking means posting on popular social sites like Reddit, Blogger or Tumblr with a link back to your website.
Last but not least, is getting backlinks from broken links. This involves finding 404 errors or similar problems on a website and respectfully bringing it to the webmaster’s attention. You can identify broken links using the Google Chrome Extension Check My Links.
After finding niche related issues, reach out to the site owners and suggest your website as a resource to replace the broken link.
Share on Social Media
Not all social media platforms will allow you to post multiple links for each blog posts. However, if you have built up a substantial following, you can post and direct your audience to a link in your bio or use a free service link igli.me to share multiple links.
Add share buttons to your blog pages to make it easy for readers to share your articles on their own social accounts. When sharing your posts on your social media pages, be sure to add hashtags that are relevant to your post and keywords. Hashtags increase your reach on social media because thousands, and sometimes millions of people subscribe to said tags, and therefore receive alerts or notifications whenever a new post is shared with the tag.
Sharing on social media will send more traffic to your web site and gain more backlinks depending on the platform.
Ping New Blog Posts
Don’t let anyone tell you that pinging your blog posts and articles is dead or ineffective. Pinging or using an indexer is a great way to speed up the indexing process after posting your pages. Pinging is a simple way for you to alert subscribers, feed aggregators, search engines and even social networks know that you have fresh content on your web site.
Here are the top 10 free pinging sites:
Set Up Google Search Console
Google Search Console (previously called Google Webmaster Tools) is a free service offered by Google to webmasters. All you have to do is connect your website in the dashboard to utilize the services and tracking stats it provides. Through Google Search Console, webmasters can check on their site indexing status and any available statistics on your target keywords such as their rankings and backlink data.
A major feature of Google Search Console, is being able to disavow spam links that negatively impact your website. When a spammy domain links to your website and ignores your removal requests, you can fix the issue in Google Search Console by uploading a file indicating the URL that should be disavowed. Once the file is uploaded, Google will not count those links during their crawl; which will maintain your domain’s credibility and authority.
1. To set up your Google Search Console, follow this link https://search.google.com/search-console/about
2. Click on Start Now and select Domain as the property type.
3. Follow the next steps to verify your domain ownership.
4. Upload your sitemap to Google Search Console for faster crawling, by clicking “Add a new sitemap”.
Submit New Blog Posts to Google
Once you have everything set up, spend some time in the dashboard familiarizing yourself with the various sections, areas and features. My Blog Secrets tutorial has a special trick that shows you how to get your pages crawled MUCH faster using GSC.
Each time you publish a new blog post you can use the Fetch as Google in GSC to get your article crawled by Google.
1. Enter the new page or blog post URL in the GSC search box
2. Review the URL Inspection results
3. Click on the “Request Indexing” link to proceed
Now you are ahead of the game to turn your blog posts into web site traffic generators. I hope these tips were helpful in increasing your web site traffic and site income.
For more detailed strategies and techniques to get your blog posts crawled, indexed and ranked faster download our Blog Secrets 101 tutorial.
A word of caution on web site traffic generation software. They only send bot traffic that will skew your site stats and possibly get you in trouble with the big G.