How to Use Pinterest for Blogging to Get More Blog Traffic
How to Use Pinterest for Blogging
How to use Pinterest for Blogging. Today we are sharing a few ways you can leverage Pinterest as a reliable source of traffic to enhance your presence, build you brand and connect with more people.
Pinterest is a visual discovery and bookmarking platform that allows users to discover and save ideas for various topics. With over 400 million monthly active users, it has become a dynamic space for content creators to showcase their work and connect with like-minded individuals.
Unlike other social media platforms, Pinterest operates as a search engine, making it an ideal platform for bloggers to promote their content.
Pinterest can be extremely helpful in driving traffic to your blog or website. Many users have confirmed the platform’s effectiveness for bloggers, businesses and content creators alike.
Anyone and everyone with a website, will always want new ways (or old) ways to reach more readers, and customers, to expand their reach. While Pinterest used to be best known for arts and crafts or recipes, in the DIY niche, it has grown into a powerful networking tool, utilized by all industries.
It not only helps bloggers get more traffic, but it drives engagement on a more personal level. Pinterest has become much more than a place to share your ideas. It is now a major marketing opportunity for anyone who takes the time to learn and utilize the site.
Before we get started, be sure to check out my Blog Secrets tutorial for unique blogging strategies to grow your brand.
5 Benefits of Pinterest
1. Visual Search Engine
Pinterest operates as a visual search engine rather than a traditional social media platform. Users often go to Pinterest to search for inspiration, ideas, and solutions. This unique characteristic allows your content to be discovered by users actively searching for topics related to your niche.
2. Broad User Base
Pinterest boasts a diverse and large user base, with millions of monthly active users. This provides a substantial audience for your content to reach.
3. Evergreen Content
Pins on Pinterest have a longer lifespan compared to social media posts on platforms like Twitter or Facebook. Pins can continue to be discovered and shared over time, providing sustained visibility for your content.
As a matter of fact, pins that may appear to not be very successful, can easily gain traction and drive more traffic weeks or months after being pinned.
4. SEO Benefits
Pinterest can contribute to your overall search engine optimization (SEO) strategy. Pins often appear in search engine results, and the platform itself can act as an additional channel for users to discover your content. Not to mention, the backlinks provided for your pins that link directly to your content.
5. Content Curation
Pinterest allows users to curate boards, collecting content around specific themes or topics. When users save or repin your content, it can be shared with their followers, creating a ripple effect and expanding the reach of your content, which eventually drives more traffic to your website.
12 Ways to Use Pinterest for Blogging
1. Creating a Pinterest Business Account
Before diving into Pinterest for blogging, understand that you will get more out of the platform when you set up a Pinterest business account. This not only provides access to valuable analytics but also unlocks features tailored for businesses and content creators. To create a business account, visit Pinterest for Business and follow the simple steps to convert your personal account.
2. Optimizing Your Profile
Just like any other social media platform, your Pinterest profile serves as a digital representation of your brand. Optimize your profile by using a high-quality profile picture, writing a compelling bio, and including a link to your blog. Ensure that your bio provides a clear and concise description of your blog’s niche and what your audience can expect.
3. Creating Boards
Pinterest revolves around the concept of boards, where users can organize and categorize their content. For bloggers, creating boards that align with their niche is essential. For instance, if your blog focuses on travel, create boards for different destinations, travel tips, and packing guides. Populate these boards with visually appealing and relevant pins.
4. Designing Eye-Catching Pins
Pinterest is a visual platform, and the first impression matters. Design eye-catching pins using tools like Canva or Adobe Spark. Ensure your pins are vertically oriented, as they perform better on the platform. Use bold, easy-to-read fonts and vibrant images that reflect the essence of your blog post. Experiment with different pin designs to identify what resonates most with your audience.
5. Optimizing Pin Descriptions
Pinterest is a search engine, and users often discover content through keywords. Optimize your pin descriptions by including relevant keywords related to your blog post. Think about the terms your target audience might use when searching for content similar to yours. A well-optimized pin description increases the visibility of your pins in search results and attracts more clicks.
6. Consistent Pinning Schedule
Consistency is key on Pinterest. Develop a pinning schedule that works for you and stick to it. Pinterest’s algorithm favors consistent pinners, and regular activity on the platform increases your visibility. Utilize tools like Tailwind to schedule pins in advance, ensuring a steady flow of content without the need for constant manual intervention.
7. Joining and Participating in Group Boards
Pinterest’s group boards are collaborative boards where multiple contributors can share their pins. Joining relevant group boards exposes your content to a broader audience and can significantly increase the visibility of your pins. Look for group boards within your niche and follow the board’s rules for joining and pinning.
8. Utilizing and Implementing Rich Pins
Rich Pins provide additional information directly on the pin itself, enhancing the user experience. There are different types of Rich Pins, including Article Pins, which are particularly beneficial for bloggers. Article Pins display the title, meta description, and the author’s name, creating a more informative and engaging pin. To enable Rich Pins, ensure that your website is set up with the appropriate meta tags, and validate your Rich Pins using Pinterest’s validator tool.
9. Analyzing Pinterest Analytics
Pinterest Analytics provides valuable insights into the performance of your pins and boards. Regularly review your analytics to understand which pins are resonating with your audience and adjust your strategy accordingly. Pay attention to metrics such as impressions, clicks, and saves to gauge the effectiveness of your Pinterest marketing efforts.
10. Promoting Your Blog
Beyond sharing your own content, engage with the Pinterest community by repinning, liking, and commenting on pins from others in your niche. This not only fosters a sense of community but also increases the visibility of your profile. Additionally, consider creating boards that feature content from other creators, showcasing your appreciation for quality content within your niche.
11. Strategic Keyword Utilization
Pinterest is essentially a search engine, and users discover content through keyword searches. Infuse your pin descriptions with relevant keywords related to your website’s content. Consider what terms your target audience might use when seeking information similar to what your website offers. A well-crafted pin description enhances the discoverability of your pins and contributes to the overall SEO strategy.
12.Engagement with the Pinterest Community
Pinterest is not just a platform for self-promotion; it’s a community. Engage with other users by repinning, liking, and commenting on pins within your niche. Actively participating in the Pinterest community not only enhances your profile’s visibility but also fosters a sense of camaraderie.
Pinterest has evolved into a powerful platform for bloggers to drive traffic, increase brand visibility, and connect with their target audience. By strategically using Pinterest to showcase visually appealing content, optimizing pins and boards, and actively participating in the Pinterest community, bloggers can unlock the full potential of this dynamic platform.
Success on Pinterest, as with any social media platform, requires a combination of creativity, consistency, and strategic planning. As you implement these strategies, monitor your analytics, adapt to trends, and enjoy the growth of your blog through Pinterest’s far reaching resources.